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WHAT IS MARKETING AUTOMATION?

Marketing automation is a general term for processes and systems that make marketing and sales more efficient through analytics and tailored, automatic campaigns. With automation you can easily build individually targeted and timed campaigns based on prospects’ activities and interests. Marketing automation also makes it easy for you to follow your campaigns and accurately and reliably report and analyze results and ROI.

For marketing professionals, automation brings an opportunity to more effectively target and measure your marketing efforts. For sales, marketing automation brings—among other things—sales-ready leads, less cold calling and efficient lead reactivation.

How does marketing automation work?

Marketing automation is a cloud-based service that combines marketing database management, contact activity tracking, lead production, and effective analytics. Marketing automation tools are an easy-to-use way of leveraging contact data for accurate campaign personalization and targeting. 

CONTACT
ACTIVITY TRACKING

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CAMPAIGN
AUTOMATION

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LEAD
PRODUCTION

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MARKETING
RESOURCE CONTROL

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WHY IS MARKETING AUTOMATION WORTH IT?

The whole organization can benefit from marketing automation. It bridges the gap between sales and marketing, brings in new sales and allows management to follow the ROI of marketing. To top it off, marketing automation saves money. While the system automates routine tasks, sales and marketing can find more time for the most productive work and creative planning.

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MARKETING AUTOMATION SYSTEMS

There are plenty of marketing automation systems, with quite different features and prices. Eloqua, Marketo, Pardot and HubSpot are the most well known systems at the moment. If you need some help with comparing different marketing automation systems, visit ID BBN's data base. Whatever system you use, ID BBN will help your company make the most of it and create world class modern marketing.