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TUTUSTU moderniin markkinointiin OPPAILLAMME

WELCOME TO THE DATA BANK!

A wealth of marketing information is just one form away. Find out what marketing automation is, what it offers to marketing, and how sales can benefit from its lead generating capabilities. Learn what you should consider when choosing a marketing automation platform, and much more.

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  • ID BBN GUIDES
  • ORACLE GUIDES
  • SYSTEM COMPARISON
Materials 03

GDPR GUIDE

Are you unsure of how the new regulations affect your marketing activities? In this guide you will find hands-on advice on how to adopt current GDPR requirements!

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MarTech Glossary

Marketing and technology buzz words are constantly changing! To help you stay on top of things, we compiled a glossary of the most useful martech terms and their meanings!

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Nordic marketing automation survey 2018

The report, based on the in-depth Nordics Marketing Automation survey, reveals what benefits MA has brought to marketers, what their challenges are, how they invest in MA and much more!

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Marketing automation basics

A humorous and interactive video on marketing automation and what it can do for your company.

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Materials 01

Lead Scoring – guide for modern marketers

Lead scoring ranks one sales lead against another. It helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.

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Marketing Automation Simplified

Marketers must engage with the active, self-educated buyer across all phases of the digital buying process in order to improve the customer experience. Find marketing automation fundamentals here!

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Lead Nurturing - Guide for Modern Marketers

A company can’t afford to abandon prospects when they fail to become buyers. By nurturing these leads, they can directly improve the sales success.

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Modern Marketing Essentials Guide: Mobile Marketing

This guide reveals five key things you need to know when it comes to Mobile Marketing!

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Modern Marketing Essentials Guide: Content Marketing

Content marketing is driving how marketing organizations engage their audiences. Read this guide on tips how to cut through clutter and garner loyalty with your audience.

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How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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2017 Global CMO Study

Explore how B2B marketing leaders are adapting their marketing strategies to support their organizations growth objectives and examine the trends that influence B2B marketing strategies.

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2017 Gartner Magic Quadrant for Digital Marketing Hubs

2017 Gartner Magic Quadrant for Digital Marketing Hubs

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