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Has your digital marketing agency made the decision to enter the marketing automation business? Does your team have enough knowledge about marketing technology and the skills required to perform data analytics? Do you know how to integrate platforms and consolidate data? If not, we just might be the right partner for you.
ID BBN has already mastered all the integration and analytics skills your digital marketing agency needs to be successful in marketing automation. With over a decade of experience in marketing technology, we are looking for partners who can leverage our expertise to gain access to bigger accounts and assist current customers with implementing and running marketing automation platforms.
ID BBN partner-customer workshops are an easy and feasible way to get started. We offer a series of four customized workshops:
In our Vision Workshop, we help your client create a master plan for meeting their marketing automation goals and identify competence, process, and system gaps.
The purpose of our Content Workshops (2) is to outline what it takes to create a compelling customer journey.
In our Technology and Analytics Workshop, we bring your client’s content marketing strategy in line with their business processes and platforms. We also ensure that their analytics systems have the capacity to efficiently pinpoint the right course of action and prioritize leads accurately.
We provide the necessary process and platform support to help you, our partner, plan, implement, run, and analyze marketing programs that generate and nurture leads, successfully turning contacts into long-term customers.
Unless it is integrated to your client’s CRM, their marketing automation system can easily become just another productivity tool. We have the necessary knowledge and experience to integrate the two systems, setting up a strategic platform that aligns marketing and sales processes and people. We can also integrate, as needed, other platforms and tools, such as Content Management, ERP, Subscription Center, and third-party data like firmographics.
Most marketing automation platforms have a couple of built-in engagement channels, typically email and social media. We can expand your client’s reach with other–often more powerful–ways to communicate with their customers: two-way sms, push to app, push to print, surveys, webinars, and many others.
The new General Data Protection Regulation (GDPR) will have an impact on the operations of every company doing business in the EU. Our Subscription Center can help your client comply with GDPR by bringing data on customer consent and subscriptions along with related legal documentation together into one service that can be easily accessed by their customers.
Enriching data from your client’s own platforms with third-party data can improve the effectiveness of their account targeting and prioritization. We already have years of experience in integrating firmographics, social, financial, media, and many other third-party data sources.
If your client has thousands of contacts and a complex purchase journey, manual lead scoring can easily give a false picture of their sales funnel. This can lead to spending expensive sales resources on accounts that may never be converted into customers. We offer an automatic and intelligent lead scoring solution that uses machine learning.
You already have great customers and an excellent team of copywriters and graphic designers. You are even good at social media marketing and search engine optimization. But your customers are ready to make the move to marketing automation platforms like Eloqua, Marketo, and Pardot. Do you have the technical knowledge and analytics skills required to go with them?
Marketing automation (MA) has been adopted by the majority of B2B marketing departments - but using it to its full potential remains a significant challenge for many.
Is your inbound marketing process generating high quality leads? Is your marketing automation platform returning solid ROI? If your answer to these questions is no or not sure, you should read this blog post.