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ID BBN’s mission is to help you bridge the gap between your company and the market leaders when it comes to running and integrating marketing technology, and leapfrog the competition with predictive marketing.
Before you get going with marketing automation, you need to understand who you are selling to, what are your key selling points, and how do you measure success (KPIs). Having well documented sales and marketing processes takes you on a clear road forward.
Are you making marketing decisions purely on intuition or are you also utilizing facts? One of the most important things that your marketing technology tools provide is high quality customer data. Predictive marketing uses this data to come up with best next action when it comes to lead prioritization, retention management or identifying upsell and cross-sell opportunities.
Is your marketing technology stack connected according to your business process requirements? Do your platforms and tools automatically produce data for predictive analytics and reporting?
Does your current content systematically drive prospects forward in their customer journey? Does the story you tell convert prospects to customers and increase customer loyalty?
Are you able to organize all your marketing activities consistently providing a steady stream of concrete and measurable results? Are you designing and prioritizing your programs based on what has the biggest impact on your bottom line?
Lost the map and compass to modern digital ecosystem? Miss someone to support you through stormy clouds and shallow passages? We can guide you through the maze with common sense, plain language and a sense of humor.
Reflect predictive marketing use cases (churn, lead scoring etc.) against customer’s data capabilities and ability to incorporate analytics results into operations. Survey, web-meeting and workshop. Requires homework from the customer.
Use our predictive marketing data model as a starting point. Go through customers line of business and operational aspect and requirements, and make necessary modifications to the data model. One web-meeting, one workshops, requires homework from the customer.
All the steps from collecting and preparing data, teaching the machine learning system to deploying predictive marketing into daily operational use. This includes training people how to use predictive marketing analytics results in their daily work. Many workshops, requires considerable amount of work from customer’s MA and CRM experts.
We can run predictive marketing as managed analytics service. This means maintaining and tuning the models, adding new functionality, and incorporate new interfaces in order to further operationalize the service.
We can audit your martech stack to ensure solid contact management, centralized customer experience orchestration, and systematic data collection for insight-driven marketing.
We can design a martech stack that meets the insight-driven marketing requirements: synchronized, uniform and centrally orchestrated ecosystem that automatically generates high quality data.
Most digital marketing hubs come with one or two engagement channels. We can add channels according to program and customer journey requirements.
Creating a synchronized marketing automation ecosystem is difficult. We can connect all your marketing and sales systems to well-synchronized system that provides real-time data for insight-driven marketing.
We can analyse all your personas. content and buyer journeys to make sure that they provide a consistent and compelling customer journey.
Based on content analysis, design a comprehensive content framework for targeting the different audiences. Build a content map based on journey phases and personas.
Insight-driven marketing requires that your content is tagged with metadata. We can tag all your content with tags according to content framework.
If you don’t have the resources to develop your own content for just one program. We can provide an outsourced digital marketing asset production service.
We can evaluate existing campaigns and processes for ROI and the consistency of customer experience.
If you have problems designing customer journeys, we can facilitate a process that will come up with result-oriented customer journeys.
We can implement the customer journeys in your digital marketing hub canvas.
We can run one or more of your marketing programs.
We can create a robust roadmap to modern marketing through hands-on workshops using the experience of having done this with dozens of companies during the past decade.
We can provide a named highly experienced customer success manager, who coordinates all or part of your marketing automation activities.
We can help you onboard your organisation to modern digital marketing ecosystem and support with coaching and technical enablement.