WEBINAR - WHAT IS PREDICTIVE MARKETING?

At ID BBN we keep our finger on the pulse and our antennas up when it comes to anything at the intersection of marketing and technology, including Predictive Marketing. In our webinar series we take the confusion out of Predictive Marketing by explaining it in plain English. Predictive Marketing involves gathering information about prospects, leads and customers , analysing the data, identifying patterns of behaviour and predicting what’s going to happen next. It’s not a new concept – the only thing new is the methodology. Join our comprehensive webinar series to hear about the methodology and its implementation and find out whether Predictive Marketing is something that your organization should consider investing in.

MAKE BETTER DECISIONS

Our first Predictive webinar host and speaker is Henrik Lagercrantz from ID BBN. As he says “As a concept, Predictive Marketing is simple. It uses machine learning-powered data analysis to make better marketing decisions. By predicting some specific future outcomes and their likelihood, we can plan actions that will have an impact on the outcome – whether we want to ensure that it happens or make sure that it doesn’t happen. If you want to know which customers are on the verge of disappearing, just about to buy, or ripe for onboarding, Predictive Marketing can help.”

E-BOOK: GET TO KNOW PREDICTIVE MARKETING

Learn about Predictive Marketing methodology and its implementation and find out whether it is something that your organization should consider investing in.

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BLOG: PREDICTIVE MARKETING ADDS VALUE TO MANY BUSINESS PROCESSES

Predictive marketing is a powerful tool, and the ability to understand its implementation and use is quickly becoming a mandatory requirement for all CMOs.

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